We are thrilled to announce our rebranding from "Eureka Tactical" to "Eureka Outdoors," marking an exciting new chapter in our journey. This decision was driven by our desire to create a more inclusive brand that encompasses a wide range of outdoor activities and better reflects our values and vision.
One of the primary reasons for this change was to adopt a name that resonates with a diverse community of outdoor enthusiasts. While "Tactical" focused primarily on a specific segment, we recognized that our customers engage in various pursuits beyond tactical gear. Whether you're a passionate hunter, avid bushwalker, or dedicated angler, Eureka Outdoors represents all your outdoor passions.
Furthermore, our new name, Eureka Outdoors, is more representative of what we stand for as a business. While tactical gear will always have its place, our vision extends beyond just that. We are committed to fostering a love for nature, promoting responsible outdoor practices, and providing a platform that caters to the diverse interests and needs of outdoor enthusiasts.
Lastly, the rebranding allows us to align our name with the evolving direction of our business. We have expanded our product range, introduced new collaborations, and established partnerships that go beyond the traditional tactical realm. Eureka Outdoors reflects our commitment to continually innovate, explore new horizons, and deliver exceptional products and experiences to our valued customers.
We are incredibly excited about this transformation and the opportunities it brings. Eureka Outdoors invites you to embark on unforgettable outdoor adventures, find the gear that empowers you, and be part of a community that shares your passion for the great outdoors. Join us as we embrace this new chapter and celebrate the spirit of exploration, discovery, and connection with nature.
We're going to be transitioning for a while, so our website will have remnants of "Eureka Tactical" for a while. In the meantime, discover Eureka Outdoors and experience the thrill of outdoor pursuits like never before.